Professional Specialisations
Professional Specialisations · Specialisation

SEO & SEM

Get websites found on Google — through search optimisation and paid search ads.

Duration
3 Months
Level
Specialisation
Fee
₹10,000 + GST
Prerequisite
Basic computer and internet use.

About this course

SEO brings visitors from Google for free; SEM brings them through paid ads. This course teaches both, with hands-on work on real websites and ad accounts, and the analytics to prove what worked.

What you will learn

  1. 1

    How Search Works

    • •Search engines and ranking
    • •Keyword research
    • •Search intent
  2. 2

    On-Page & Technical SEO

    • •Titles, content and internal links
    • •Site speed and mobile
    • •Search Console
  3. 3

    Off-Page & Local SEO

    • •Backlinks
    • •Google Business Profile
    • •Reviews and local ranking
  4. 4

    Search Ads & Analytics

    • •Google Ads campaigns
    • •Bidding and budgets
    • •Google Analytics 4 reports
Enrol

Join SEO & SEM

Register for the live online pilot batch — starting soon. We’ll call you with the start date and a free demo class. No payment is taken here.

Duration
3 Months
Level
Specialisation
Fee
₹10,000 + GST

Online pilot batch — starting soon. Live classes with a trainer, from home. Register now to hold your seat; we’ll call you with the start date.

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